Why Your Business Could Use An Explainer Video
What Is An ‘Explainer Video’ And What Can It Do For You?
As the name might suggest, an explainer video is a short video that explains exactly what a company does. This video will showcase your company’s product, or the service offered, in a short and exciting way. These videos can be on the front page of your website to explain your business to newcomers. In fact, studies show that people spend nearly 90% more time on a website that contains a video. You can also post an explainer video across social media, which will not just explain your business but also advertise it.
Why make an explainer video?
People Are More Likely To Watch Than Read
A common outcry from today’s parents is that kids want to watch TV far more than they want to read a book. Well, adults aren’t any different. People are far more likely to engage with a video than a chunk of text. People don’t want to read. Especially not when they don’t yet know anything about your business.
Video is faster, easier, and more engaging than text. Studies have shown that video links are clicked on 27 times more than text links on social media. It doesn’t matter if you have written a document that would make Shakespeare weep if no one were going to read it.
It Saves Resources
You will find yourself spending less time explaining what you can do for people when you have a video that does exactly that for you. Watch the time you spend in pitch meetings be slashed. Why would someone take an hour out of their day to call you in for a pitch when they could just jump online and watch a two-minute video?
Videos Get More Engagement
When posting an explainer video to social media the rewards are twofold; people watch your video and people engage with your video. Let me explain. Video posts are 120 times more likely to be shared on social media than any article or text post. The more often people engage with your online content by sharing or commenting, the higher above other sites you are placed by the algorithm, making your posts more likely to be shown to other users.
Talk to a professional.
Explainer videos come in all shapes and sizes, and it takes no small amount of time or effort to make it right. Contact Little Pig Consulting here for a free consultation on how we can make the perfect explainer video for you.
In Summary
Explainer videos are extremely beneficial for the businesses as they give an insight to the working of the company in a short time.
If you want to talk to a professional about an explainer video then contact us here at Little Pig Consulting and we can help you in making an explainer video for your business. You’ll find our office at 6/256 Margaret Street, Toowoomba QLD 4350. You can give us a call on 4613 0742.
