How To Build A Following On Facebook

If you are a business utilising Facebook as a marketing platform, you’ll want to build a decent following. Whether you are wanting to sell, share expertise or just talk to your customers, the number one question we get asked is how to build a following on Facebook? So, let's dive in...

Facebook isn’t what it used to be

Once upon a time, if you liked a page - you were proud and engaged - Facebook would show your ‘following pride’ and your friends would see what kind of businesses you stood behind. However, now we are overwhelmed with businesses marketing to us.

There are so many businesses trying to get our attention that we think twice about following a page. People are getting picky. Yes, we are trying to protect our feeds from continuous sales and instead are craving genuine connections. 

Create interesting content

Sounds like a bit of a no brainer, but let's dive into that a bit further. As a marketing company for other businesses, we know that it is vital that the content we create is Entertaining, Educating and Engaging. 

What you need is a following of people who engage with your content. If you have followers that are not engaged, they will stop seeing your posts. Create content that is totally you and your brand - let it be bold, funny, value-giving and authentic.

Paid advertising

If you need to build your following quickly, you can use paid advertising or run a paid competition to try and ensure your businesses' more engaged individuals see more of your content. It is a marketing strategy that targets people who have visited your website or watch your videos etc.

Your end goal is to secure the LIKE or following of people who want to see your content. There is nothing worse than talking to crickets on your page.

Execute

There isn’t a fast and certain way to build your ideal Facebook following, but if you keep producing interesting content and can build trust with those who you want to talk to - you can do it!